The Big Game is one of the busiest days of the year for sports bars. Everyone is excited to watch and celebrate, but with a number of parties and special events to choose from, you need to work extra hard to create a unique and fun game day experience for your patrons.
“Diwali,” “Hanukkah,” “Pasko,” “Kwanzaa,” “Santa Lucia,” “Loi Krathong.” What do all of these unusual words have in common? They are Festivals of Light from cultures around the world—each one using light to celebrate. This is the perfect time of year for children of all ages to learn how different cultures celebrate the Festival of Lights.
Retail store owners hoping for a way to boost sales may want to consider something other than mailbox fliers and advertising campaigns. There’s a way to dazzle your customers so they won’t just walk on by. This type of visual merchandising is eye-catching, creative, safe, and a cost-effective marketing tool—LED decorative lights.
LED lights are an eye-catching and innovative way to draw attention to local events. This year, take your events beyond decorating the façade of your business or wrapping the landscaping in rope lights. Those time-honored decorative techniques will still add excitement to your event, but to really make some heads turn—get creative!
Football season is upon us and if there’s anything better than watching your favorite team, it’s watching your team surrounded by your friends! Great football parties take work, combining a fantastic party with the king of all spectator sports. You can’t control the outcome of the game, but you can host a top notch event! Here’s how to make sure your football party is the highlight of the season:
Introduction to White Balance
To give the photographer even more tools to successfully photograph LED light displays, digital white balance adjustment will be explored and explained. White balance, often abbreviated as WB, is the process of properly adjusting color to make objects that are white in person show up truly white in the photo. Proper camera white balance relies heavily on the color temperature of the light source. The human eye is very good at judging the correct color of white under different light sources, but digital cameras often have great difficulty with auto white balance, or AWB. An incorrect WB can create blue, orange, or green discoloration, which are unrealistic and often unattractive. Adjusting the WB in traditional film photography requires attaching a filter for each lighting condition. With digital photography, however, this is no longer required. Understanding digital white balance can help you avoid discoloration created by the camera’s AWB, improving the overall photo quality under a wider range of lighting conditions.
Update, October 2016: As one of our most popular articles over the years, we felt it important to update our readers that it is still true that there is still no U.S. manufacture of Christmas lights. But while you can’t buy “made in the USA” lights, you can buy from a quality U.S. company who works with high quality and responsible overseas suppliers. Learn more in our article, “Christmas Lights from China—the Ethics of Illumination.”
We’ve all seen Christmas light displays that literally stop traffic. For many families, traveling around town during the Christmas holiday to see all of the fantastic lighting displays, is a yearly tradition. Ambitious homeowners with large displays often use hundreds of thousands of lights, making their homes a holiday event. These wonderful displays are great, and attract a lot of attention. The attention they attract often creates a lot of mixed feelings among neighbors, motorists, and public safety officials. This is because large and popular Christmas light displays congest otherwise quiet streets with lots of traffic, cause motorists to lose focus on the road, and create noise and light disturbances that can transform quiet neighborhoods into bustling thoroughfares. Over the past few years, a neighborhood in a mid-sized community in Michigan, has been operating an organized Christmas light display. Although initially popular, the growing display quickly began to irritate neighbors and others in the community, because of the noise and traffic it created. In fact, the display became so controversial that the it required intervention by the township. Fortunately, it appears that the parties have come to an agreeable resolution through a mediation process, and the “Christmas Road” display will continue in Spring Lake Township, Michigan.